After the Mr. Peabody & Sherman toys McDonald's will be giving you with every happy meal purchase a The LEGO Movie Action Cups, The very same one that were available in the U.S back in February. There will be 8 different collectible cups for you to collect which will feature many of the main characters from the movie including President Business/Lord Business, Unikitty, Vitruvius, MetalBeard, Batman, Wyldstyle, Good/Bad Cop and Emmet.
*** Edit ***
From other images around the net they appear to be lenticular cups. For example: Good Cop changes to Bad Cop.
*** EDIT *** These are also available in-store as well. They are a set of 8 Quiz cards.
So let the hunt begin. I bet these will be all over the place (Ebay and Gumtree).
Tan Tile signing out...
8 different collectible cups you can collect which features many of the main characters in the movie including Batman, Unikitty, Bad Cop, Emmet, Wyldstyle, MetalBeard, President Business, and Vitruvius. - See more at: http://www.thebrickfan.com/the-lego-movie-mcdonalds-happy-meal-toy-revealed/#sthash.4nCsc4mX.dpuf